Airfox awards entrepreneurs R$5,000 in Shark Tank event

Five Novos Líderes students competed to win support for their businesses

Since Airfox first partnered with Novos Líderes Empreendedores, a Brazilian NGO housed in the community of Rocinha, Rio de Janeiro, over 50 micro-entrepreneurs have participated in Novos Líderes’s entrepreneurship classes and begun utilizing their new skills to start and grow their businesses.

Picture of everyone who attended the event.
Picture of everyone who attended the event.
The Shark Tank event took place on Thursday, February 13th.

Ending the course with friendly business competition

Out of the 25 entrepreneurs who participated in this January’s course, 5 individuals were selected to compete in the final course event which was similar to the popular TV show Shark Tank where a panel of judges listen to business pitches, offer advice and criticism, and decide whether to fund a project. Novos Líderes’s Shark Tank event gave these business owners a platform to pitch their businesses and potentially win a monetary prize of R$5,000 along with opportunities for individual mentoring, agency branding packages, and public relations support.

Meet the final five entrepreneurs

Luiza — Luiza Lou Yoga

Luiza doing yoga.
Luiza doing yoga.

Fabiana — Rocinha em Foco

Fabiana celebrating 6 years of her company.
Fabiana celebrating 6 years of her company.

Tatiana — TatiNutri

Tatiana’s face.
Tatiana’s face.

Jussara — Arte em Sonho

Jussara with her art.
Jussara with her art.

Juan — Bagual Tattoo

Juan’s face.
Juan’s face.

Pitching to the panel

On February 13th, the five finalists pitched their businesses to the panel of judges. They each shared their personal story of how they came to start their business as well as their business plan, model, and ideas for future growth.

Juan and Fabiana pitching to the “sharks.”
Juan and Fabiana pitching to the “sharks.”
Juan and Fabiana pitching to the “sharks.”

The winning projects

After five fabulous presentations, the panel of judges were asked to choose just one entrepreneur to award the R$5000 prize and PR and Digital Marketing package. However, the judges quickly realized that this was an impossible task, and instead chose to break up the monetary prize and split it between three of the finalists.

Tatiana, Fabiana, and Jussara posing to celebrate winning.
Tatiana, Fabiana, and Jussara posing to celebrate winning.
Tatiana, Fabiana, and Jussara were the winners of the Shark Tank event.
The five finalists with Ana and the other judges.
The five finalists with Ana and the other judges.
The five finalists with Ana and the other judges.

Accelerate financial inclusion in emerging markets using technology built with trust and inclusion. www.airfox.com