Airfox receives award honoring work in customer experience
Recognized by Aite Group as a Digital Wallet Impact Innovation leader
Airfox has been recognized as an industry leader for Digital Wallet Innovation in the “Customer Experience” category by Aite Group, a global research and advisory firm. The award signifies Airfox’s commitment to provide a quality product for our users.
Customer experience encompasses the customer’s interactions and overall relationship with an organization as determined by product and market orientation, quality of service, and emotional impact.
Aite Group selects award winners in the following five categories:
- Customer experience
- Merchant experience
- Product design
- Value-added services
- Market adoption
“We are delighted to recognize and celebrate innovation achieved by leading digital wallet providers,” said Thad Peterson, senior analyst on the Retail Banking & Payments team at Aite Group. “Digital wallets are leading an explosion of innovation in the payment ecosystem, and it’s great to have an opportunity to recognize the leaders of this revolution. After careful review, the entry from Airfox clearly exhibited this,” he added.
Earlier this year, Aite Group launched a redesigned awards program centered around digital wallets, in conjunction with its recently announced digital wallet database. The awards focus on innovative ideas that are changing the way digital commerce is done around the world. Airfox was selected as a leader in the digital payment space, excelling by providing customers with an innovative and user-friendly banking experience.
Airfox, in partnership with retail giant Via Varejo, is providing the underbanked population of Brazil with a disruptive and people-friendly banking service. Our digital banking app banQi is an affordable and convenient option that is changing the lives of Brazilians underserved by traditional banks.
This Aite Group Impact Innovation Award further validates all of the hard work Airfox has focused towards the user experience with our banking app.
Companies that submit to Aite Group to be considered for the Digital Wallet Impact Innovation Awards are evaluated based on select criteria that encompass a variety of business aspects. Aite Group scores each applicant for any award based on the following criteria:
- Level of innovation and competitive advantage
- Market needs
- Impact on customer experience
- Impact on customer operational efficiency
- Level of new revenue opportunity for the organization
- Impact on customer retention/new customer attraction
- Level of scalability across customer base
- Future roadmap
Airfox’s award selection was based on our proven ability to implement beneficial products that truly change the lives of our users. Recently, Airfox announced our partnership with Mastercard Brazil, which will allow users to order prepaid digital and physical debit cards. Access to a card expands purchasing power tremendously for Brazilian users who previously lacked access to modern banking services.
Our users are the most important part of the Airfox organization, and we are proud to be recognized for the work we do to provide service for the real people who need us.